Web Overdrive Newsletter Issue 193
Quick Jump Station

Important Note: The WebOverdrive Weekly newsletter is considering
additional column writers. If you have ink for blood, an idea/topic you'd like to share,
and are willing to write a weekly/bi-weekly column (your name, email and url will
be displayed in each column) please shoot us an email at support@weboverdrive.com




WRONG WRONG WRONG!

I just got a brochure in the post here and it's a perfect example of bad copywriting and design.

20% of the page is taken up with the company's logo. The problem here is that this does absolutely nothing to sell me their product. It could be argued they are branding themselves and getting their logo into my mind, but their product is not available on the shelves like say Coca Cola. This space is wasted and should have been used to SELL.

There's no headline. Nothing to draw me in. Just a rather dull box saying 'Product Overview'. Most people will tune out then. Why not have something like "Cut your business expenses by 13% in under a month..." I might have read more if that was at the top of the page.

Then there's a daunting BLOCK of text. Remember I've mentioned this about all kinds of websites - including free sites. When I look at this block of BORING text - all the same size, same font - I think it looks like an effort. If I'm reading a novel, I will put the effort in. I owe it to the story. I don't owe this company ANYTHING. Why should I give them my time?

Now we get to the meat of their classical blunder. Here's the first bit of text:

"Thinking up fast solutions has been our goal since 1989. For 14 years, we have used our knowledge in image processing to convert and mix computer and video images and we continue to offer..."

And so it goes on. It's all WE! How vain! How arrogant! They come into my home and talk about themselves. What about me? What are they going to do for me? Remember I posted about the power of using 'you' in your text? This company could have saved themselves a lot of money, AND actually made some back, if they had used 'YOU' more.

It's amazing to think they spend all that money on glossy color mail advertising but didn't invest 10 bucks in a book on copywriting. OR, better yet, hire a professional copywriter.

The concept and the idea is muddled. They've done everything except take the correct first step: to ask "what is the PURPOSE of this? What do we want to achieve with this brochure?" Obviously they want to make sales. But they ain't gonna do it with something like this.

Think about what you want to do with everything you make, and don't fall into the 'we' trap.

TOM ^"^



Quick Jump Station


WRT Roundup
contributed by PornGopher
& Webmaster Round Table


What NOT to do on the Net

And another week is in full swing here in PornGopher country with some odd news snippets rising to the surface.

Seems like Washington has discovered a new way to get scandalous goings on into the public eye. An aide for Senator Mike DeWine had the strange idea that she could post whatever she wanted of a personal nature on the world wide web. Well she's finding out just how wrong she was!

Her sexually oriented blog - using the pseudonym "Washingtonienne" detailed some her affairs in the capitol. In the blog, the woman said she had a variety of partners. These included an older man, a co-worker with whom she was involved in an "office sex scandal" and a married Bush appointee who also gave her money.

"Keep trying to end it with him, but the money is too good," she wrote about the older man.

According to USA Today "Laws that allow most government workers to do what they want in private life do not apply to congressional aides, he said. Lawmakers, who have exempted their operations from most labor laws, can let workers go at any time for any reason. But lawmakers cannot discriminate by sex or race."

So the intrepid blogger could find herself getting the boot soon as DeWine investigates the situation. I wonder if she was smart enough to have some good sponsors on that site? If $400 is "good money" for her - a few good affilaite checks might replace her more public income.

Another budding entrepeneur had their eBay sale halted when they tried to sell Arnie's DNA. Now that in istself is pretty odd, but the details make it totally bizarre.

The original listing was accompanied by two photos of a half-consumed cough drop and the words, "Own a piece of DNA (search) from the man himself." The seller indicated she or he had seen Schwarzenegger discard the lozenge at a recent public event and had retrieved it.

"Like many people who collect items from international stars this is a must have," the ad stated.

Well eBay didn't like that ad so they had it yanked after they decided it fell into the category of "body parts," which the Web site will not list for sale.

Being the curious porngopher that I am I went and searched Gray's Anatomy online and I could not find any type of cough drop, lozenge or anything remotely resembling one that was a body part.

But perhaps eBay or some other auction house will eventually open a celebrity section for used styrofoam cups with Madonna lipstick smears, half smoked cigar butts that have touched Seean Penn's tongue and similar celebrity "body parts". After all if a cough drop can become an actor turned politico's body part - there is no end to what celebrities might be able to count as part of their anatomy.

Whatever happened to the good old days of simply auctioning porn star's underwear?

that's it for this week - I'm off to start a new blog - Celebrity Body Parts and the Washingtonians Who Collect Them.

Read more about these issues, share your thoughts and comments, or just browse the resources at Webmaster RoundTable.com.



Quick Jump Station



Humph... Some Friend...

A very depressed man walked into a bar and ordered a triple scotch whiskey. As the bartender poured him the drink he remarked, "That's quite a heavy drink. Is something wrong?"

After quickly downing his drink, the man replied, "I got home tonight and found my wife in bed with my best friend.

"Wow", exclaimed the bartender, as he poured the man a second triple scotch. "No wonder you needed such a stiff drink. This one's on the house." As the man finished the second scotch, the curious bartender asked "So, what did you do?"

"Well, I walked over to my wife, looked her straight in the eye and told her that we were through," the man continued, "Then, I told her to pack her stuff and to get the hell out."

"Good for you," said the bartender, "but what about your best friend?"

"I walked over to him, looked him right in the eye, and said, 'Bad dog!'"



Marketing Minute
by Susanna and contributed
by TutorMatrix.com

Marketing to Foreign Surfers

What would you do if I told you that there are 3 million plus new surfers last year that you did not market too? You probably marketed your product or adult site to those that could read English well enough to be searching with English terms. How about the growing numbers of surfers with English as their second language?

According to Nielsen/Net Ratings, from September 2000 to 2001, Italy's online population grew by 3,540,970 users: about one new user every ten seconds. Italy is just one of the non-English speaking countries that is coming online at lightening fast speed.

Are you relying on these surfers searching for your English keywords? Are you thinking that every language uses the words "porn and hardcore" and what about the finer niches like "bisexual and titties"? The best conversion is with newbie surfers just online for the first time and wanting to see adult sites and products. Those that have been around a while find out about the plethora of free porn. This means that websites do their best marketing with search engine placements of their main sites or feeder sites. If you are on your money, you are trying to work every engine for every related keyword. Now think of the keywords that you could be going for in all the worlds' languages!

Do a bit of research in some of the common languages. If I was Italian and new to the net, the first place I would be searching is in an Italian search engine. Go to http://arianna.iol.it/ and search using the word porn and you will find 10 listings come up all in Italian. Not one is English. Even http://it.yahoo.com/ Yahoo Italia does NOT serve up your English porn site in its results.

So how do you get a piece of this pizza pie? You need at least a doorway written in Italian. You need to visit a site like http://www.adult-site-translation.com/ and find out how affordable it is for a doorway page that is put together by a foreign translator. Not only is the text for your doorway sites or even complete tours with the proper keywords but the graphics are redone where necessary. You really cannot rely on a text translator. We all have been on a site where it was obvious that the webmasters first language was NOT English and felt bad for their awkward use of words. This is not how to make a sale.

You need to be careful that you choose a professional service for your translating needs. You need to know that the translators are top notch and can not only translate your existing page/site keeping your marketing angles but they can also advise you on such things as proper wording and what a surfer from that culture would find erotic. Languages do not translate word for word. A service like Adult Site Translation has hired translators who also know how to market adult sites. They will tell you the search terms your page should be listed under and can assist you with foreign search engine optimization.

Remember the days where you were the only site in a category or niche? It was like being a pioneer and it was very lucrative. Do you want to be first to market to these growing pockets of millions of new surfers? There are new frontiers out there and finally sites like Adult Site Translation can assist you to conquer them successfully!

– Susanna



Business Basics
by Tala of Men's Niche
& contributed by WebOverdrive.com

Adult Industry and Human Relations

It seems that every race, religion, culture and person has certain taboos about pornography, along with different definitions of what is obscene. The adult industry has always had its share of frowns, attacks, and abuses.

But in the course of life itself, there is nothing more natural and beautiful than sex. Whether for reproduction or entertainment, sex is a huge part of every adult’s life, no matter whether that adult shuns sexuality or embraces it wholeheartedly.

So why is it so difficult for so very many people to let go of their inhibitions and enjoy the natural delights of human nature? For some, it stems from their religious background.

Many religions have strictures against sex. There are some things, like certain positions for example, which are absolutely forbidden, which make them either feared or incredibly desirable. As a matter of fact, in many cases, the more taboo a position, the more it is desired.

Some call this the “Cookie Jar” syndrome. Putting that into context, if a cookie jar is closed or out of reach, the more a human being will desperately want what’s in it, no matter how many times they’ve been told that they can’t have it.

Other people, not bound by religious tactics, will be afraid of their sexuality because of bad experiences or cultural beliefs. Those people often find it very difficult to overcome what they’ve been taught, either by experience or custom.

Can these social strictures against sexuality be overcome? Oh yes, you’d better believe it. Often, these are overcome in private, behind closed doors and with great trepidation.

However, occasionally, as in the case with many people who enjoy BDSM practices or those who discover a hidden desire to be seen, these fears are overcome while in the public or semi-public eye.

The adult industry is helping to break the barriers. Our industry shows the people who are learning, trying, reaching to break through to the other side just how enjoyable sexuality can be. We are teaching those who would otherwise be content to silently dream about what they dared not attempt.

Is this a good thing? It is very true that our industry remains solid, growing by leaps and bounds each year. Our fan base is not diminishing in the least, and with all the new niches that are coming to exploration, there is something for everyone, whether old hand at a particular thing or just curiously learning what is desired.

We will always have problems and issues with people and their own particular set of morals. We can’t change that, though at times it’s certainly wished that we could. All we can do is offer our best to our surfers, bringing them back time and again to learn, enjoy, and explore.

If this is a bad thing, you’d never know it from the looks of our stats. The money keeps coming in, and a great deal of it comes from those folks who have the dreaded “Cookie Jar” syndrome.

Think about it: If sexuality wasn’t taboo in some form, then sex wouldn’t sell.

Take care of yourselves,
Tala



Quick Jump Station


Legal Corner
By Lawrence G. Walters, Esq. of www.FirstAmendment.com
and Contributed by TutorMatrix.com

Top Five Reasons Why Obscenity Laws Are Inappropriate in the Digital Age

The federal government has promised to use obscenity laws to crack down on Internet erotica. Training sessions have been conducted to teach federal prosecutors how to use obscenity laws in the 21st Century, and the first prosecutions have already begun against webmasters in Texas and West Virginia. State prosecutors in Indiana, Alabama, Utah, Kentucky, and Florida have recently used these outdated obscenity laws to justify arrests of video storeowners and webmasters. Expressive materials have been seized in these raids. Utah appointed a "porn czar" whose sole job is to evaluate potentially obscene material and then target it for prosecution, however her job was eliminated in budget cuts. There is no "safe harbor" provision under federal law that will protect Webmasters from obscenity prosecutions. Attorney General John Ashcroft has already blamed the media for the violence at schools, and gleefully announced that he might trade First Amendment rights if it would improve the culture.

It is doubtful that adult websites fit in with Ashcroft’s "Culture of Responsibility" that should be promoted by the media; and adult websites are surely one of the enemies in what Supreme Court Justice Clarence Thomas has dubbed the "cultural war" in which he and others are now engaged. All hope is not lost, however, and those in the industry who have never faced a criminal obscenity prosecution should take heart in knowing that significant constitutional challenges and factual defenses can be mounted against use of obscenity laws in the Digital Age. This is especially true in the event that an obscenity prosecution is brought against a Webmaster for content found on a Website. Our firm has defended numerous obscenity prosecutions across the country, and has litigated obscenity issues before the U.S. Supreme Court. We have drawn upon our experience to put together…the Top Five Reasons why Obscenity Laws are Inappropriate in the Digital Age.

Reason Number 5: Because the Web is Seamless and Ever-Changing

Most Adult Webmasters know the test for determining whether a work is obscene was set forth in the case of Miller v. California: First, the average person, applying contemporary community standards, must find that the work, taken as a whole, appeals to the prurient interest. Second, the work must depict or describe sexual conduct in a patently offensive way, based on contemporary community standards. And third, the work must, taken as a whole, lack serious literary, artistic, political or scientific value as measured by a reasonable person. The courts therefore require that any work subjected to the obscenity test must be evaluated "as a whole," at least with respect to prurient interest and serious value.

The requirement that the work be evaluated "as a whole" prohibits the judge from simply ripping out certain explicit pages from a book or magazine, and determining that those portions meet the test, thereby declaring the entire work obscene. However, although evaluating material as a whole might be a workable concept for traditional media, such as books, magazines, films or even videotapes, it does not work for Internet content such as Websites. This is true, as a practical matter, for several reasons:

First, a Website really has no coherent, tangible boundaries. Assume, for example, that a zealous prosecutor were to claim that Yahoo!™ was obscene. Such a charge seems pretty far-fetched because of the sheer volume and diversity of the content contained on a large site such as Yahoo!; however, some adult mega sites can rival Yahoo!’s content. What constitutes the challenged "whole work?" Must all Webpages be reviewed? What about framing and linking relationships? Under current technology, the lines readily blur as to what constitutes "the Website." It can certainly be argued that the court and the jury must consider the entire site, including all pages and all links. An argument can even be made that the whole work consists of links on linked sites, and so on and so on. Taken to its logical extreme, this argument requires the jury to consider the totality of the Internet as the "whole work." Otherwise, there is no logical place to cut off the analysis. While consideration of such infinite amounts of material would be difficult as a practical matter, a substantial volume of content must be considered if the jury is to comply with its directive to evaluate the work "as a whole." It should be noted that application of the test in this manner could expose a Website to tremendous liability for content contained on linked sites. Several prosecutions have already occurred against webmasters for images found on linked sites.

Second, it is difficult to evaluate a website as a whole since each site takes up varying amounts of bandwidth at any given time, and is not an identifiable "thing" in the traditional, physical, sense. It expands and contracts depending upon the amount of information that the Webmaster chooses to upload onto the site, at any moment. To "capture" the Website’s existence, one must freeze it in time. A Website has some characteristics of both a live performance, and of fixed media such as film. It is "broadcast" 24 hours a day, and most sites change their content regularly. Many adult sites provide live streaming videos, which are, by definition, ever changing. How much of this "eternal show" must be considered to evaluate the work as a whole? A magazine that is alleged to be obscene, contains the same information, and can be evaluated the same way yesterday, today and tomorrow. However, a jury may come to differing conclusions as to the legal obscenity of a Website depending on whether it considers the site yesterday, today or tomorrow; because of its ever-changing nature. When, in time, is the Website to be evaluated? When it is seized by law enforcement? Upon arrest? At trial? On appeal? How long must the jury look at the site? Minutes or Hours or Days? These questions demonstrate the unique issues facing the courts and law enforcement when alleging that a Website is "obscene."

Reason Number 4: Because the Words "Patently Offensive" and "Prurient" Have No Common Meaning

Should you be unfortunate enough to become the target of an obscenity prosecution, your guilt or innocence will hinge on a jury’s understanding and application of the words "prurient" and "patently offensive." In order for a work to be deemed obscene, it must be patently offensive and appeal to the prurient interest in sexual activities. Any other kind of interest in sexual activities is, okey dokey. The basic obscenity test was crafted in 1957 and included obscure, seldom-used terms that are heard even less today. Yet, these words form the lynchpin of the obscenity test even in modern times.

In 1997, the U.S. Supreme Court decided ACLU v. Reno, which involved the constitutionality of the Communications Decency Act. In that case, the Court implied that the term "patently offensive," like the word "indecent," is too vague to provide the basis for a criminal charge in modern times. The Court stopped short of declaring the term unconstitutional, however many other court decisions suggest that these terms encourage arbitrary and discriminatory enforcement, rendering them unconstitutionally vague. Many constitutional scholars agree that perhaps the time has come to stop using these archaic terms to convict people of criminal offenses.

In defending against obscenity prosecutions in Central Florida, we have introduced empirical evidence demonstrating that the word "prurient" has fallen out of common usage in both conversation, and in print media. We were able to prove that the local newspaper had not used the term prurient in over a million words of publication. A statistically relevant sampling of the local community also demonstrated that over 98% of the residents admitted that they did not know what the word "prurient" meant. Those who claimed to know the definition could not accurately use the word in a sentence. The term simply has no commonly understood meaning.

Constitutional concepts including Due Process require that juries be adequately instructed on the legal principles they are to apply in rendering a verdict of innocent or guilty. Some courts have held that these terms, as defined in the court decisions, have sufficient meaning for purposes of the obscenity definition. However, other legal principles require that laws be written in language that is relevant to today’s society. Since the obscenity laws require juries to apply ambiguous terms such as "patently offensive" and "prurient," it is time for the courts to take a fresh look at these laws in light of current language and societal conditions.

Reason Number 3: Because You Don't Know Whether You're Guilty Until the Jury Renders Its Verdict

A criminal defense lawyer’s clients are presumed to be innocent. Occasionally, the lawyer simply does not know whether his client is innocent or guilty, but the client almost always knows whether he or she is really guilty of the offense charged. A major exception to that concept is obscenity. When asked; "Did you do it?" the client can legitimately respond; "I don’t know." Unlike with drugs, there is no field test that can be used on pornographic materials to determine whether they are obscene. Usually, no one is disputing that the film, magazine or videotape was sold and that it depicted sexual activity. Yet the same work may be considered obscene in one city, and perfectly acceptable free speech in another. Accordingly, the verdict in an obscenity case is, by definition, always a surprise, even to the accused.

The more troubling aspect to this defect in obscenity laws is the inability for law abiding Webmasters to steer clear of inadvertent violations of the law. It is an essential element of any fair criminal justice system that all laws must adequately advise citizens how to comply with them, and more importantly, how to avoid breaking them. Citizens should not be so uninformed that they avoid lawful conduct in order to keep from violating an inadequately defined law. For example, Congress has determined that no one should drive faster than 65 miles per hour, but it is perfectly fine-and in many cases citizens are encouraged-to drive right at the speed limit. Every driver understands his or her rights and obligations, and can easily comply with the law. Imagine the chaos and outcry if the speed limit were defined as "the highest speed measured in cubits per hour that the average person, if polled today, would find that a Unicorn could gallop, with a serous purpose as measured by a reasonable person in the community." Imagine how slowly people would go; imagine how many tickets would be written for speeding. Imagine how long it would take for such an inane standard to be repealed.

While it may come as a surprise to the current Justice Department, most Adult Webmasters prefer to operate within the confines of the law. They’re not rebels without a cause, looking to pick a fight with the closest morality group. However, both law enforcement and the courts have preserved this vague obscenity standard knowing that it will result in significant self-censorship. In other words, Webmasters will be overly careful not to cross the line into obscene materials by voluntarily censoring vast amounts of content that a prosecutor thinks may cross the line, but in reality do not. This is what’s known in the law as a "chilling effect" on protected speech. While obscenity laws have consistently been upheld despite their obvious chilling effect, these arguments must be made to give courts the opportunity to recognize and rectify the error of their previous decisions. In no other context would such a test be upheld, or used to determine guilt on such a widespread basis. For example, we, as a society, would never allow juries to decide based solely on their personal belief system whether a particular chemical compound was a "controlled substance," thereby justifying a drug trafficking conviction. Yet the courts do not bat an eye in allowing juries to make essentially ad hoc determinations on whether to send someone to jail, and forfeit large amounts of assets based solely on their subjective conclusion that a communicative work is "prurient," "patently offensive" or "obscene."

Reason Number 2: Because there is No Local Community in Cyberspace

As is apparent by the obscenity test quoted above, the "average person" is required to apply "contemporary community standards" in deciding whether a work is obscene. In deciding the Miller quintet of cases, the Court rejected a nationwide standard for obscenity, and, instead, allowed each local community to develop its own standards of acceptance or tolerance for adult materials. What that meant is that a small, rural community could determine what erotic materials could be sold in its community in a much different, and more restrictive way than, for instance, New York or Los Angeles. What the Court did not tell us, in crafting the obscenity test, is how the geographic scope of the community is to be analyzed. Is it the city? The county? Perhaps a larger area, or even the whole state could form the "community." How the community is measured becomes exceedingly important in some obscenity cases where the issue of acceptance of comparable materials exists. In some courts, the jury will be allowed to review other sexually oriented material available in the community to make a decision as to whether the materials on trial exceed the scope of what is accepted in the locale. If, for instance, there are no adult retail establishments in the city where the defendant is charged, it may be important to draw the scope of the community to include a larger geographic area. The reasons for this should be obvious: If the community is larger, there may be materials available throughout that larger community for the jury to consider in determining whether the work charged falls within the scope of accepted erotic materials. More importantly, the larger the community, the less likely a small, insular group of narrow-minded people will be able to impose their views on other more tolerant neighbors.

In the Miller case, the Court ruled that the relevant community was the entire State of California. We have received rulings in other cases that the community constitutes the County, a Tri-County area, or the entire State of Florida. There appears to be no consistency or logic in these decisions.

Given the changes in society that have occurred over the last ten years, even a statewide community standard may well be illogical and unworkable. For example, how does one establish a community standard for California and its nearly 40 million residents? Additionally, in modern times, we all have access to global communications in the form of the Internet and satellite television. Saddam Hussein watches the same CNN broadcast as President Bush. Chinese teenagers dress like Brittany Spears. Media has become globalized, and it is no longer possible for some small community to isolate itself in the attempt to claim that its value system somehow differs from the rest of the world’s. As the Third Circuit Court of Appeals recently noted, the concept of a local community standard is simply "out the window" when it comes to Internet communications. If we were to allow a small repressive community to dictate standards of acceptability for Internet communications, all Internet communications would necessarily be reduced to the level acceptable in that small community since the entire Internet is accessible in every community. Any legislation which depends on the application of a local community standard to Internet communications is therefore unconstitutional; not to mention impractical. Yet the federal obscenity laws applicable in all 50 states do exactly that. Should state or federal law enforcement officials chose to bring obscenity charges against Internet content, they will ultimately be faced with a defense premised on the local community standard problem. We raised this defense in the highly publicized obscenity case against Tammy Robinson, a.k.a. BeckaLynn, involving a Website in Central Florida. Fortunately for the client, the State dismissed the charges before trial, and before a ruling on the local community standard issue. However, it is only a matter of time before this issue surfaces again. Potentially, the next court will see it the same way as the Third Circuit Court of Appeals and strike down the obscenity laws as a violation of the First Amendment.

Reason Number 1: Because Times Have Changed

Lets face it ladies and gentlemen, we do not live in Ward and June Cleaver houses anymore. Yet Leave it to Beaver was a popular show when the Miller decision was written. The Internet allows users to obtain adult materials in the privacy of their own homes without the presence of retail establishments in the local community, and Internet-spawned consumption is steadily on the rise. The adult cable and satellite industries generate 310 million dollars in annual revenue, according to Forbes Magazine; "Porn Goes Public" (June 6, 1999). In 1999, X-rated videos generated five billion dollars in sales and rentals; double the revenue from five years before. Id. The adult Internet industry itself generates nearly one billion dollars currently and is set to triple within five years. Reuters.com, "Sex on the Web Industry to Multiply," (May 21, 1999). Recent articles have exposed the fact that several Fortune 500 companies have tangential involvement in adult video entertainment. Most hotel chains offer in-room adult movies. Satellite television services include a number of channels devoted exclusively to the broadcast of sexually explicit media. Mainstream music videos depict increasingly explicit sexuality.

Images of erotica have become omnipresent in modern culture. Yet Adult Webmasters and other purveyors of erotic materials face draconian sanctions under puritanical obscenity laws, which have simply not recognized significant changes in societal attitudes toward erotic materials. Many young Adult Webmasters have been lulled into a false sense of security by the obvious changes in societal mores toward eroticism in recent times. They have come to the reasonable conclusion that these changes should provide a layer of protection against criminal charges for the display of adult materials via the Internet or other media. However, Adult Webmasters and others in the adult entertainment industry remain vulnerable targets for politicians seeking to use outdated obscenity laws to placate repressed or cynically expedient special interest groups. Ironically, the same Administration that is pushing for less regulation of business in general will likely try to hyper-regulate the adult industry. Compounding the problem is the fact that while the reality of society has changed, very few jurors are comfortable or courageous enough to acknowledge and embrace those changes in the deliberation room. More commonly, jurors will pretend to be much more conservative and judgmental than they really are, in order to increase their chances of approval and esteem in the small group deliberation setting. Obscenity deliberations are one of the few, if not the only situation, where individuals are required by the government to discuss their attitudes toward erotica in a group setting. How many people will want to discuss their attitudes towards sex and erotica in a public setting?

Perhaps the most significant development in technology justifying a change in the Obscenity laws is the advent of the use of the Internet by individuals in their homes. The adult industry is often regulated by reference to alleged "adverse secondary effects" presumed to be caused by adult businesses, such as decreases in surrounding property values, urban blight and increased crime. Viewing erotic material, or even obscene material, in the privacy of one’s home has been immune from governmental regulation for many years, however. The Supreme Court has acknowledged that there exists no legitimate societal or governmental interest in prohibiting the simple possession of even obscene material by adults in the home. Since Internet transmissions usually occur from one private setting to another, the government will be hard-pressed to identify any compelling interest in regulating the content of such transmissions, among consenting adults. Because there are no retail stores involved, there will be no evidence of urban blight around the homes of adult website subscribers. Crime will be no more likely in the homes of Internet users. The existence of secondary effects has never been alleged to be caused by mere receipt of adult materials. However with Internet communications, dissemination and receipt are instantaneous and private. These changes in technology will give attorneys the opportunity to make new arguments to the courts on the continued viability of the obscenity laws.

Conclusion...

Until the courts are willing to acknowledge recent societal and technological changes, justifying a major overhaul of the obscenity laws, those in the adult industry will remain on the front lines of the freedom versus morality debate. The potential application of obscenity laws to Internet content highlights the practical and legal difficulties inherent in this legislation. Seven states have already abandoned the whole concept of obscenity laws, altogether. These states have adopted the more enlightened, logical approach of allowing consenting adults to create and view erotic materials without restrictions on content so long as children are not involved. Ultimately the courts or Congress should adopt this standard by modifying, repealing or invalidating outdated obscenity laws and, instead, trust adults to make their own informed decision

Lawrence G. Walters 407.788.7337
Larry@LawrenceWalters.com
www.FirstAmendment.com



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