Web Overdrive Newsletter Issue 190
Quick Jump Station

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Uses for SSI

"My problem is that I can't quite see how to implement sponsor ads using the ssi. Do I have to make loads of ads for each sponsor/niche (which seems to defeat the object) or one ad per sponsor/niche or have I mised the point entirely! Or is it, as I have just thought, that my 'empire' is too small at present to take ful advantage of ssi?"

It sounds like you've found one of the perfect uses for SSI - including the warning text. SSI doesn't have to be used for advertising or anything especially out of the ordinary - you can use it for regular chunks of code that you want to insert quickly and often.

A good example would be if you used my Webstats code and used SSI to include the counter code at the base of every page.

I'm not sure how many adult sites you have but I think you'll have to weigh up the hassle of moving the ads to SSI and decide if it's going to make life easier overall. Generally, you'll have a batch of adverts which are text files (with corresponding images). You can have a small number or a lot. They're organized into niche and sponsor.

The good thing is that this is totally scalable. It will work on a few sites or a few thousand. Swapping out sponsors quickly is the prime benefit.

What I did when I started making sites with SSI adverts was go back over my old sites and rip out the HTML ads which were 'hard coded' onto the pages. I then copy and pasted those ads into SSI text files. That's one way to speed up creating a lot of ads.

The benefit is that when you make a NEW site it will take less time to populate it with ads. As such, SSI is very popular with people who make a high volume of sites. It's also worth saying that not everyone does things that way. Some webmasters never use SSI of course.

You could also think about using PHP (or some other kind of script). There's scripts flying around like PHPadsNew - I think I got the words in it's name in the right order - where each ad spot on your network of pages becomes advertising real estate which it the script then controls. The benefits of that are that you can do things like get feedback on different adverts' clickthrough ratios - probably ever conversion ratios from each ad. I've never used it but some adult webmasters swear by it.

TOM ^"^



Quick Jump Station


WRT Roundup
contributed by PornGopher
& Webmaster Round Table


All the Ethics We Can Afford

The latest wave of adult industry HIV infections is rocking the industry and has groups such as AVN calling for an industry wide moratorium on adult content production. If such a moratorium is imposed voluntarily or by government action there will be an enormous ripple effect in our business.

Why would anyone call for a moratorium? Here's what AVN has to say. "While the first-generation has been identified and quarantined, and AIM is rapidly creating a quarantine list for the second-generation, there is no doubt that there is already a third- and even fourth-generation in the outbreak.

The third- and fourth-generation is not being quarantined; AIM simply can’t track down that many people fast enough.

Thus we recommend that all adult companies cease production, or at the minimum shoot condom-only productions, until all women who have worked with Darren James since his last negative test, known as the “first-generation” have cleared. That will be on June 8, 2004."

Why wouldn't a production company automatically impose a moratorium on bareback content, especially considering this outbreak? Money. To be totally safe would take about two months. That's a lot of money to a production company. And the demand for non condom films and content could go up as more content producers follow the lead of Vivid and Wicked who have shot condom only films for some time.

The market "wants" videos without condoms. Just how far is the adult industry willing to go to satisfy this demand? The illness and potential death of their performers apparently isn't enough to cease the practice of bareback riding. If the goevernment steps in and forces regulation, some producers will merely go underground where even mandatory testing would no longer be an issue.

Hundreds of years ago citizens attended the Roman Coliseum for the "thrill" of watching men die in armed combat produced for their entertainment. Today that sort of entertainment is considered to be morally wrong and downright disgusting. Are we producing the same type of "thrill" for our unseen porn audience by using actors who are having unprotected sex in this day and age?

Will the industry police itself and take the responsible route on this issue or will the industry simply employ all the morals and ethics they can afford? It will be interesting to see just how many production companies will take this seriously enough to stop producing bareback films even if they refuse to go so far as a moratorium on all priduction until the extent of the infection is known and the victims isolated.

That's it for this week. Be careful out there - both the net and the real world can be a scary place!

Read more about these issues, share your thoughts and comments, or just browse the resources at Webmaster RoundTable.com.



Quick Jump Station



Honeymoon Night

A guy gets married but is a virgin and needs help with technique. He gets a friend to tag along and rent a room that connects via the bathroom. He figures he can pretend that nature called and go get advice at any time.

As soon as he and his wife get started, he becomes confused and rushes to the bathroom. While he's in there, his new bride discovers that she needs to take a dump badly. She finds a shoebox and squats down and takes care of business. As she finishes, he starts to come out so she turns out the lights and jumps into bed.

As he walks across the room, he steps in it and screams, "Oh man, this box is full of shit!" His buddy yells out from the bathroom, "Turn 'er over Fred, turn 'er over".



Traffic Time
by Moose and contributed
by TutorMatrix.com

Banner Exchanges

Cranking up the hits with banner exchanges! This week I am going to show you how to crank up the hits to your money page with banner exchanges.

First things first, there are some fears I know some of you have, I used to have the same fears. You ask, "But Moose why in the hell would I want to put someone else's banner on my site that doesn't make me any money? I am going to lose a potential customer. I can't have that. I worked hard for that surfer!"

I have been asked that question a handful of times the last few days. Bottom line is these surfers were going to leave your site anyway. You didn't have anything they were looking for. Now for the clincher, a lot of you are scared to death to let any surfer leave your site.

Guess what happens...... they leave and you have nothing to show for it! Nothing ,nada, zippo! But not us "smart" webmasters using banner exchanges. We were smart enough to learn and cover our ass using a banner exchange. Earning credits for that surfer who just left.... "Hey if they leave BIG DEAL! I have a banner on another site somewhere that is going to send me someone new to take a crack at!"

Think about it this way - say you have a small site getting 1000 hits a day. Let's then say 200 of them ended up liking your banners and go to your sponsor. Goody that's what we want right? Well part of it, what about the other 800 surfers that were there? Where the hell did they go?

If you didn't have some sort of banner exchange, you have just lost a lot of good fresh traffic back to your site. Let's take a look first at the 1000 hits to our site. That would have earned us credits for our banner to be shown in the system. BUT we are going to maximize those 1000 hits into hopefully 5000-10000 credits minimum.

How you ask? Most free sites have an average of 20 pictures, if you did your homework, each of those pics should be on their own html page. Guess what else is going to be on those html pages? Our banner swap code!

I wouldn't suggest placing these in our most "valuable" part of the page, you know the spot where all the money is made. :) Move them down the page a bit, give yourself some breathing room to make money. We don't want all of our clicks going out the banner exchange system.

SO now you see what just happened? Johnny surfer came into your site and looked at about 10 pics. You just earned yourself 10 credits for one surfer. Multiply that by 1000 and you are looking good my friend. :)

Now that we have the basic of banner swapping out of the way, let's put this thing into overdrive. This is what I really like about banner exchanges, turning that cheapo weak traffic into banner-clicking monsters.

Most of you know that tgp traffic really ,really sucks bad. Getting clicks on banners out of these surfers is really difficult, but, once again, not for the "smart" webmaster who uses banner exchanges. :)

Using a banner exchange on tgp galleries I am usually able to get more clicks to my money page than I got from the actual gallery itself that just got pounded with 20,000 hits of crap traffic.

How you ask? To make along story short go get yourself some free host space that accepts crap traffic and make some galleries. Make sure you have your banner swap code on them and go and have a heyday posting to every tgp known to porn.

There are a couple ways to do this, some tgp's nowadays won't allow you to put your pics on separate html pages. This severely limits our banner showings because we can only put the code on the gallery once, but use them anyway.

Use the ones that do allow you to put the pics on separate pages to your advantage and paste the code on all the pages for the gallery. Remember the rule above about the "right" place to put them.

Doing this you will be able to turn crap into gold, on a good day you can easily put 5000-6000 fresh surfers onto your money pages. And the good thing about this is you can do it every single day after day after day........

Now to the really juicy stuff, the stuff that makes the surfer want to click your banner. What's that you ask? remember the K.I.S.S. concept? keep it short and simple. Lots of big bright text and blinking things really catch the eyeballs of your surfers.

I have found bright red and blue text on either a transparent background or white background can really increase the clickthroughs to your site. The really fugly banners have always out-pulled the "pretty" banner for me, and to me that is exactly what i want , Traffic.

Now what you do with that traffic is a whole other ballgame I can't really get into here. So take this article and beat it to death and make some money :))) Till next time, Moose



Quick Jump Station


Business Basics
by Tala of Men's Niche
& contributed by WebOverdrive.com

If All Goes Well

We’ve all been there and done this. Every one of us has said, “If all goes well….”

This, ladies and gentlemen, will get you into so much trouble and debt that I vote it be struck completely from your vocabulary. It’s insanity waiting to happen.

Why? Because when we start saying it, we start relying on it. Most of us even drop the “If” part. It’s a small word, easily forgotten.

For different people, the immediate meaning of this little death-phrase can be vastly different. For example, designers can mean it as, “If all goes well, the client will like this design and pay me for it.” Good enough. For an affiliate, it can mean, “If all goes well, the surfers will convert like mad and I’ll get paid massive amounts of cash.”

What we’re forgetting when we say “If all goes well…” is the last part of the whole. For every “if”, there must be a “then.”

“If all goes well, the client will like this design, THEN pay me for it.” Re-read the first use of this sentence and note that I had used the word “and” instead of “then.” Now ask yourself why you didn’t notice it.

Most people don’t realize that the two words, “and” and “then” are not interchangeable. One indicates a certainty, the other indicates a possibility. That’s our issue. We want to be certain of our income, outcome, etc. that we assume it to be so and use the word “and.”

We can’t do that. Nothing is certain but death and taxes, folks. You have to think things through.

For example, I could say, “If all goes well, you folks will read this and like it so much that I’ll get another contract out of it.” I COULD say that, but the reality is that while the article may be liked, I doubt it’ll be liked so much that I’ll get a new contract from it.

So let’s think it through. Instead of saying, “If all goes well…” I’m going to start out with a dose of reality. I’m going to say, “It would be nice if people liked this, but how can I make it better?”

Instead of relying on the “If all goes well” bit, try relying on yourself. Self-analysis and critical thought about what you’re doing will bring in more money than leaving your work to luck.

To those folks who design, write, shoot content, etc., make absolutely certain that you get at least half of your money up front. Deliver your product, then make whatever changes your client needs. In this way, you aren’t relying on “If all goes well.” You’re relying on your abilities and intelligence.

Good business doesn’t come from luck. It comes from hard work and the ability to correct flaws, self-assess, and to overcome whatever Murphy dishes out. You know you can do it; that’s why you’re still here. So ditch the “If all goes well” attitude if you have one, and let’s make some money!

Take care of yourselves,
Tala



Quick Jump Station


Netiquette

Chat Groups Every web surfer sooner or later ends up in a chat room or a newsgroup or on a discussion board. Communicating on the web is different than communicating with people in person. No one can see your facial expressions, or hear the tone of your voice. Learning proper netiquette is a good way to help you network effectively with your fellow webmasters while getting your point across the way you intended it. Be sure to check out the Do's and Don'ts for more Netiquette tips.

Lurk. The first thing you should do when entering a new chat room or posting to a new board is to sit back and read the posts. This allows you to get a feel for the room or board and the discussion. Most chat groups have the grizzled veterans who have been posting for a while and may call that room thier home, casual visitors and Newbies. Lurking will help you identify who's who and what's acceptable in that chat. There is nothing worse for a first impression than posting something like "Hey any of you guys know what the %$#$ is wrong with Giant Server today - they really suk" only to find out later that the owner of Giant Server is a regular board poster. And that profanity is frowned upon by that particular board!

Newbie. Whether you are new to the net, or just new to that chat group, you are a Newbie. As a newcomer to the group you need to remember that it will take some time to become a trusted friend to the other posters and how you conduct yourself will determine your acceptance into that group. Some groups are very Newbie friendly while others may barely tolerate or even completely ignore newbies. The chat boards at Web Overdrive are all very newbie friendly, and Tom's Newbie Booster has been specially set up to welcome newbies and introduce them to webmastering.

If you're a veteran, be patient. You were a newbie once. Politely give newcomers advice if they appear to be doing something inappropriate.

Introduce yourself. After you have lurked for a while and gotten a feel for the group, politely introduce yourself. A simple "Hi, I'm Aarnie Aardvaark and I'm been lurking here a while. Just thought I'd introduce myself and say hello" is a good way to get your feet wet. Always be polite and try not to ramble on for several screens full of personal history!

Express yourself. It is difficult to express shades of meaning in a chat. No one can see your face or hear your tone of voice. Misunderstandings can be avoided by using two things. Acronyms - such as LMAO (Laughing My Ass Off) or IMHO (In My Humble Opinion) can add this "voice inflection". Emoticons - such as ;>) can soften a statement that could be taken harshly or used to show everyone you are just kidding (j/k). Above all - be polite and do not SHOUT BY TYPING EVERYTHING WITH THE CAPS LOCK ON. You'll be lucky if all you hear is "Hey Aarnie, ya moron, turn off your caps lock!"

Watch what you say. Remember two things about any interaction in a chat. First - anything you write could possibly be seen by everyone on the net. Think BEFORE you post. Once you hit the enter/submit key it's too late to take back anything you said. Second - someone, somewhere is going to disagree with, misunderstand or be offended by something you say.

OK, you've introduced yourself and now you're starting to post on a regular basis. You're feeling pretty comfortable with your new friends and all of a sudden you make a post and get a response that starts out "Listen Aarnie, ya little #@^%%@% pinheaded bongo....." What happened? You are headed for a flame war.

Flames. Any violent expression of disapproval in a chat can be termed a flame. When several posters start answering back and forth in a violent fashion such as "Aarnie ya ^#%##^, your mother shoulda put you out in the trash when you were 4" "Well, I always enjoy a battle of wits with an unarmed person" you are in a flame war. Misunderstandings, over reactions and hurt feelings are generally the end result and flame wars are not usually a fun place to be.

If you can not avoid a flame war, try to remember these tips.

  • Disagree with the idea, attack it rationally. Never attack someone personally.
  • Don't purposely start a flame war by attacking or offending someone in the group or an accepted idea or behavior of the group. "I think spamming newsgroups with my new program is the best method of advertising I can use and you idiots are too stupid to realize that" is going to get you a lot of attention. It could also get you kicked out of the group!
  • THINK before you post. If you are angry or hurt, take some time before you answer. Be sure you are clearly expressing yourself and saying exactly what you mean to say - politely before you hit that enter/submit key. Read your post at least twice before you submit it. And remember - a fast walk around the block not only helps cool your temper but also gives you a chance to excercise away from the keyboard!
  • Apologise. You may be right, but if you are in a flame war with a veteran who calls that board or room their home, apologising may be a very good idea and it can help you gain a lot of respect. Being right at the cost of being ignored or banned from a chat can be a high price to pay. And of course if you discover that you were wrong, apologise profusely and immediately!

American-centric. For all the Americans reading this - remember we are only a percentage of the netizens in the world. WWW stands for WORLD Wide Web. Sometimes a chat member will use phrasing or express ideas that are not familiar to Americans. First Amendment lectures and American values may not be of any concern to others. The net offers a wonderful opportunity to learn from other people and other cultures, but everyone needs to keep an open mind for that learning experience to take place.

E Mail. Much of the Netiquette tips also applies to email. There are some additional tips for email below.

Beware what you write. Never e-mail anything that you wouldn't want to see published somewhere else. Your messages can be forwarded anywhere by anyone who gets them. Don't put confidential, personal or legally sensitive information in e-mail messages.

Think before you act. The immediacy of online communication begs for irrationally instant outbursts. Written notes have greater permanence than intemperate utterances. Wait a few minutes (or hours or days) before firing your missiles. If an offensive remark is made, agree to disagree. Don't flame and don't get into a flame war.

Be concise. Keep your email short, brief and to the point. Make sure it clearly expresses your thoughts and ideas.

Don't send chain letters. They're not cute or funny to everyone. Most people don't like getting junk mail, and if you're sending e-mail chain letters, you're sending junk mail. If you get one, delete it, don't forward it.

Don't Spam. Mail (or chat, or ICQ) messages that are sent to many people at one time as an unsolicited message is called Spam. Chain letters can be considered spam. Unsolicitated advertising is considered spam. It is universally hated and many recipients of spam think up new and unusual methods of causing physical harm to the sender.

Don't spread hoaxes. Never pass along warnings about Internet viruses or any other threat without first checking with the U.S. Energy Department's hoaxes page. Passing along a hoax -- especially if you copy the message to everyone you know -- is a common trap for beginners. Be the one who knows how to end the hoax instead of perpetuating it.

Do not type in all capital letters. It's hard to read completely capitalized messages. Writing in all capital letters LOOKS LIKE YOU'RE SHOUTING. If you need to emphasize a word or two, try using **asterisks like this.**

Write and type well. Pay attention to style, spelling, grammar, syntax and all the other rules of written communication that you were supposed to have learned in school. It does make a difference how your message is perceived. Check it before you click the send button.

Be complete. Writing an e-mail is not the same as talking to someone on the phone or in person. Include context and be specific. Explain things that you think might be obvious because it might not be obvious to the recipient. Take the time to re-read your message before you send it, particularly if it's business-related. Poorly written e-mails are a bad reflection on you.

Don't overuse acronyms. Veteran e-mailers should remember that not every user is familiar with the e-mail medium. BTW means "by the way" to those in the know, just as BRB means "be right back." The lingo isn't universal. Don't use acronyms just to be cool.

Use line breaks between paragraphs. This makes the message easier to read online and when it has been printed on paper.

Fill in the subject line. Many people who receive dozens of e-mail a day appreciate seeing something in the subject line because it helps them prioritize the e-mail and find it after it's been filed. Keep the characters in the subject line short, because many e-mail applications only display the first 20-30 characters in the subject field.

Keep replies short. Typically, the default setting on e-mail applications is to quote an entire e-mail message when replying. Before sending your reply, delete the irrelevant portions of the original message; just leave the portion that you are replying to. This keeps the communication short, and it takes the recipient less time to retrieve your e-mail. Put your reply at the of the message, so the recipient doesn't have to scroll to the bottom to find it.

Send the entire URL. When sending a Web address (or URL), include the "http://" prefix. Without the prefix, some applications do not enable the recipient to click on the link to go to the Web page right away. They have to copy-paste your address and add an "http:" to the front end.

Sign your work when necessary. Signature lines are useful, particularly for work-related communication. Long signatures (anything more than nine or 10 lines) are excessive, particularly after a one- or two-sentence e-mail. If you send a short e-mail and it's not business-related, consider deleting the signature.



Quick Jump Station